Our Story

A BRAND THAT CARES EQUALLY AS MUCH ABOUT STYLE AS ABOUT FELLOW HUMANS.

Handle w/ Care is a platform for spreading social awareness and raising funds for much needed causes. The brand was launched at the Annual Teen Line luncheon in May 2019. The name Handle w/ Care is a play on words alluding to the connection between caring for clothes and the necessity of caring for other people. Handle w/ Care the brand, is the marriage of vanity and empathy.

We realized that the money and effort we spend on our appearance can be channeled towards fellow humans in need. It feels good to look good but it feels even better to simultaneously do good.

We have chosen to use the traditional care label as part of the garment design by flaunting it on the outside. The care label has clear messaging of which organization you support by wearing the product as well as our brand’s values.
Look good. Do good. Feel Good.

The idea behind the first collection is to utilize provoking wording, like Misunderstood and Abandoned, in order to combat the social stigma with which we attribute these concepts. By wearing other’s labels of hardship we show our compassion and create the awareness that is needed to combat these problems.

100% of the proceeds of the Handle w/ Care products will be donated to the sponsored non-profit organizations with which we collaborate.
Flaunt your compassion.